Economic analysis in product design—A case study of a TCM dietary supplement

doi:10.1016/j.cjche.2015.06.014

Abstract

Abstract: An approach for the economic analysis of chemical product design is proposed. It takes into account of customers' preference on product quality and economic considerations such as pricing, profit, market share, capital investment, and operating cost. The activities needed to support business decision making-identifying product quality, estimating product cost, calculating financial metrics, and performing make-buy analysis-are discussed. The design of a Ganoderma lucidum dietary supplement, a traditional Chinesemedicinal (TCM) product, is used to illustrate all the activities in this approach.

Key words: Product design, Product conceptualization, TCM dietary supplement, Economic analysis, Make-buy analysis

摘要： An approach for the economic analysis of chemical product design is proposed. It takes into account of customers' preference on product quality and economic considerations such as pricing, profit, market share, capital investment, and operating cost. The activities needed to support business decision making-identifying product quality, estimating product cost, calculating financial metrics, and performing make-buy analysis-are discussed. The design of a Ganoderma lucidum dietary supplement, a traditional Chinesemedicinal (TCM) product, is used to illustrate all the activities in this approach.

关键词: Product design, Product conceptualization, TCM dietary supplement, Economic analysis, Make-buy analysis

Yuen Shan Cheng, Ka Yip Fung, Ka Ming Ng, Christianto Wibowo. Economic analysis in product design—A case study of a TCM dietary supplement[J]. Chin.J.Chem.Eng., 2016, 24(1): 202-214.

Yuen Shan Cheng, Ka Yip Fung, Ka Ming Ng, Christianto Wibowo. Economic analysis in product design—A case study of a TCM dietary supplement[J]. Chinese Journal of Chemical Engineering, 2016, 24(1): 202-214.

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